Are Media and the Royal Australian Mint have come together to commemorate the 45th anniversary of The Australian Women’s Weekly Children’s Birthday Cake Book. This iconic cookbook, first published in 1980, holds a special place in the hearts of Australians, shaping countless family celebrations over the years. In celebration of this cultural touchstone, the Royal Australian Mint has launched a limited-edition coin collection featuring 12 of the book’s most beloved cake designs.
Each coin in the collection pays homage to a classic cake from the book, including favorites like the jelly-filled swimming pool, the choo-choo train, and the rubber ducky duck cake. These coins aim to capture the essence of creativity, magic, and nostalgia associated with The Weekly’s impact on Australian childhoods.
Sophie Tedmanson, the editor of The Australian Women’s Weekly, expressed the sentiment that the Children’s Birthday Cake Book is deeply ingrained in Australia’s collective memory. It serves as a symbol of togetherness, joy, and the effort put into creating something special. The collaboration with the Royal Australian Mint is a testament to the enduring influence of trusted brands and the ongoing connection that The Weekly maintains with Australian families through shared traditions and culture.
As part of a broader campaign running from May to August, The Weekly will feature a multi-platform influencer series on TikTok. Household names like Edwina Bartholomew, Jessica Rowe, and Julie Goodwin will share their childhood memories associated with the book and recreate their favorite cakes, adding a personal touch to the celebration.
Jocelin Abbey, the general manager of lifestyle and homes at Are Media, highlighted the profound emotional bond that Australians share with The Australian Women’s Weekly Children’s Birthday Cake Book. This partnership with the Royal Australian Mint exemplifies Are Media’s commitment to engaging, informing, and inspiring women through creative initiatives that resonate with audiences.
Emily Martin, the acting CEO of the Royal Australian Mint, emphasized that the coin collection serves as a timeless tribute that transcends generations. Whether individuals grew up in the 1980s or later, or are avid collectors, the coins evoke a sense of fun and nostalgia associated with the iconic book.
Mark Fletcher, the managing director of newsXpress, expressed excitement about honoring this beloved book that holds a special place in the hearts of many Australians. The 2025 coin series comprises 11 $1 coins and one $2 colored coin, available in various collectible formats, including a proof coin inserted into a commemorative hardcover edition of The Australian Women’s Weekly Children’s Birthday Cake Book and a 12-coin recipe card collection.
The limited-edition coins will be accessible at participating newsXpress stores, the Royal Australian Mint’s online store, and select distributors, offering enthusiasts and collectors the opportunity to own a piece of Australian cultural history. This collaboration between Are Media, the Royal Australian Mint, and newsXpress celebrates the enduring legacy of a cherished publication that has left an indelible mark on generations of Australians.
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