Custom-made cakes are becoming increasingly popular, despite their high price tags, as they offer a unique touch to celebrations. These cakes, crafted with premium ingredients and intricate designs, reflect personal stories and preferences, capturing attention on social media and emphasizing individuality.
Whether for birthdays or weddings, customised cakes have evolved to be more than just a dessert at events; they have become the centerpiece. A recent incident in Gurgaon sparked a debate over a Rs 15,000-plus ‘jungle safari’ themed cake, raising questions about the value of these bespoke creations and accountability in case of mishaps.
The cost of custom-made cakes is justified by the quality of ingredients, design intricacy, and labor involved in their creation. Bakeries like SMOOR Chocolates price customised cakes starting at Rs 2,000 per kg, varying based on size, flavors, and customizations. Bakers like Swati Arora from Sugar Story emphasize the attention to detail and time-consuming process, with prices reaching up to Rs 25,000 for elaborate designs.
One of the challenges in creating custom cakes is the combination of material costs, overhead expenses, logistics, and artistic labor. The pricing often reflects the craftsmanship, expertise, and personalization required to deliver these unique creations. Flurys’ national head, Rajesh Singh, likens the comparison to buying custom-made clothing versus mass-produced garments.
While the demand for customised cakes has surged, they remain a niche product due to their bespoke nature. Bakers like Swati have witnessed a significant increase in orders, with clients seeking cakes tailored to specific preferences and memories, akin to buying a bespoke outfit from a boutique.
Customers are drawn to customised cakes for the opportunity to express themselves and add a personal touch to their celebrations. For many, the ability to choose ingredients and cater to dietary needs is a significant factor. The trend is further fueled by social media aesthetics and the desire for unique, visually appealing creations.
Despite the higher price point, customers like Madhulina Das and Priya Ganguly are willing to pay for the individuality and quality that custom-made cakes offer. The flexibility to meet specific requirements, such as vegan or allergy-friendly options, adds to the appeal of these bespoke confections.
As the popularity of customised cakes continues to rise, the industry is witnessing a shift towards more personalized and extravagant creations. The allure of these bespoke delicacies lies in their ability to capture special moments and stories, making them a memorable part of any celebration.
In conclusion, custom-made cakes have transcended their traditional role as desserts and have become artistic expressions that symbolize individuality and personal narratives. The willingness of customers to invest in these bespoke creations underscores the enduring appeal of unique, handcrafted confections in today’s celebration culture.
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