Domino’s in Australia marks a significant milestone as it celebrates four decades of operations by introducing a special treat for its customers – the Ruby Red Velvet Lava Cake. Priced at $6.00, this limited-edition dessert is a twist on the classic Choc Lava Cake, offering a luscious red velvet cake with a decadent molten chocolate center that promises a luxurious experience with every bite. The choice of ruby red symbolizes love and passion, reflecting the essence of Domino’s enduring legacy in the hearts of its loyal patrons.
Allan Collins, the Chief Marketing Officer of Domino’s ANZ, emphasizes that the Ruby Red Velvet Lava Cake is a way to extend the celebration nationwide, allowing customers to partake in the festivities that honor the brand’s 40-year journey that began in Australia. The Choc Lava Cake, introduced in 2009, has become an iconic favorite among Aussies, with hundreds of thousands served annually, adding a touch of sweetness to many meals and memories.
Domino’s roots in Australia trace back to its inception in Springwood, Queensland, in December 1983. The transformational journey of the brand saw the emergence of notable figures like Don Meij, the current Group CEO and Managing Director, who embarked on his pizza career as a delivery driver at Silvio’s dial-a-pizza in Redcliffe. The merger of Silvio’s and Domino’s in the 1990s marked a pivotal moment, solidifying Domino’s reputation for excellence in food delivery, epitomized by the iconic ‘box with the dots.’
Don Meij reflects on the brand’s evolution over the years, underscoring Domino’s pioneering spirit in the pizza industry. From introducing the first online ordering app in 2009 to spearheading drone pizza delivery in 2016, Domino’s has continually set ambitious goals and pushed boundaries to drive innovation and growth. Meij acknowledges the invaluable contributions of franchisee partners and team members, emphasizing their integral role in Domino’s success story.
As Domino’s continues to innovate and expand its offerings, the Ruby Red Velvet Lava Cake serves as a tantalizing preview of the brand’s future endeavors. With a legacy built on resilience, passion, and a commitment to excellence, Domino’s looks forward to the next chapter, promising more delectable surprises and milestones in the years to come.
Looking ahead, Domino’s vision for the future is grounded in its rich history and the unwavering dedication of its people. As the brand commemorates 40 years in Australia, the Ruby Red Velvet Lava Cake stands as a testament to Domino’s enduring legacy and its relentless pursuit of culinary excellence and customer satisfaction. With a firm foundation laid by its franchisee partners and team members, Domino’s is poised to embark on a new era of innovation, growth, and culinary delights, ensuring that the next four decades are as sweet and fulfilling as the first.
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