Amidst the hustle and bustle of Ramadan promotions, TikTok sensation Fendymojo took a leap into the food industry with his ‘Kek Hitam Premium’. The influencer, known for his viral Perodua Bezza modifications, introduced his moist chocolate cake through a promotional video on TikTok, featuring his wife as the model.
Initially priced at RM39, the cake received mixed reviews from netizens, with many criticizing the perceived high price point. Suggestions poured in, urging Fendymojo to reconsider the pricing strategy to attract more buyers, particularly as a newcomer in the market.
Responding swiftly to the feedback, Fendymojo demonstrated his business acumen by lowering the cake’s price to RM29. In a follow-up TikTok post, he showcased the comments received and announced the revised price, accompanied by a special packaging offer that included money envelopes.
Despite the price adjustment, the influencer faced continued backlash, with critics deeming the cakes still overpriced. Calls for further reduction to RM19 or below echoed across social media platforms, indicating the importance of pricing sensitivity in consumer decision-making.
The public’s response highlighted the significance of market positioning and pricing strategies, especially in the competitive culinary landscape. Customer perception and value proposition play crucial roles in influencing purchasing behavior, underscoring the need for businesses to align pricing with consumer expectations.
While the outcome of Fendymojo’s pricing adjustment remains uncertain, the incident underscores the evolving dynamics of influencer-driven ventures and the delicate balance between profitability and consumer affordability in the digital age.
As the story unfolds, the saga of Fendymojo’s premium cakes serves as a case study in market responsiveness and the evolving nature of consumer engagement in an increasingly interconnected world.
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