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HC Private Investments Launches Artisan Bakery, Acquires Bakery Giants

HC Private Investments (HCPI) has recently launched Artisan Bakery as a new food platform, marking its foray into the bakery industry. The platform made its debut with the acquisition of Snackwerks and Specialty Bakers, two renowned players in the field of bakery products.

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Specialty Bakers and Snackwerks are well-known for their in-store bakery offerings, which include a wide range of delectable treats such as éclairs, angel food cakes, whoopie pies, cookies, granola, and crème-filled cakes. These products have gained popularity among consumers for their quality and unique flavors.

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Snackwerks, a contract manufacturer established in 2009 by Jeff Grogg, specializes in producing cookies, granola, snack bars, and other shelf-stable baked snacks. The company’s expertise ranges from formulation support to large-scale commercial manufacturing, catering to the growing demand for convenient and tasty baked goods.

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Meanwhile, Specialty Bakers, led by CEO Jack Eckerd, focuses on creating in-store bakery favorites like éclairs, angel food cakes, and crème-filled cakes. These products are distributed directly to retail bakeries and through foodservice channels, showcasing a commitment to delivering fresh and delicious baked goods.

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Heading the helm of Artisan Bakery is Kirk Trofholz, an experienced industry leader with a background in the bakery sector. With a successful track record at companies like Nielsen Massey and Dawn Food Products, Mr. Trofholz brings a wealth of knowledge and strategic insight to drive Artisan Bakery’s growth and success.

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Joining Mr. Trofholz on the board of directors are seasoned industry professionals Liz Barnett and Purav Patel, who bring a wealth of expertise from their respective roles at Treehouse Foods, Bagel Dots, and CraftMark Bakery. Their combined experience is poised to steer Artisan Bakery towards innovation and excellence in the competitive bakery market.

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Expressing his vision for Artisan Bakery, Mr. Trofholz highlighted the importance of preserving the craft and quality of each bakery while leveraging operational scale, R&D support, and strategic leadership to thrive in a dynamic food landscape. The company aims to offer customers a differentiated model focused on premium ingredients and flexible packaging options to cater to evolving consumer preferences.

The move to establish Artisan Bakery aligns with the broader trend of grocery retailers emphasizing prepared foods to enhance customer engagement and drive foot traffic. By offering high-quality bakery products with a focus on indulgence and freshness, Artisan Bakery aims to capture a significant share of the market and meet the growing demand for artisanal baked goods.

HC Private Investments, known for its investments in the lower-middle market manufacturing sector, has positioned itself strategically in the food and ingredients industry through the formation of Artisan Bakery. With a focus on scalability, innovation, and superior product offerings, HCPI aims to support its portfolio companies in meeting the evolving needs of today’s consumers.

Supported by financial advisors like Brown Gibbons Lang and debt financing from Signature Bank of Chicago and Ironwood Capital, Artisan Bakery is poised for growth and success in the competitive bakery landscape. The strategic acquisitions of Snackwerks and Specialty Bakers mark the beginning of a new chapter for HCPI and its venture into the artisan cakes market.

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