Sanders®, the iconic caramel and chocolate confection company, is celebrating a significant milestone – its 150th anniversary. To mark this occasion, Sanders® has introduced its new White Chocolate Sea Salt Caramel collection, a highlight of the celebration. With a legacy of 150 years, Sanders has mastered the art of caramel-making through small-batch, slow-kettle cooking, resulting in rich, buttery confections made with real cream and butter, ensuring a delightful, natural flavor experience.
The new White Chocolate Sea Salt Caramels feature a blend of slow-cooked caramel coated in premium white chocolate and sprinkled with sea salt. Additionally, Sanders® is unveiling special editions like the Birthday Cake White Chocolate Sea Salt Caramels and the Holiday Sugar Cookie White Chocolate Sea Salt Caramels, each offering a unique and festive twist on the classic caramel confection.
Commemorating this milestone, Sanders® hosted an exclusive party at their West Village Mansion, bringing together a select group of influencers and media to experience the brand’s rich heritage and innovative creations. Guests were treated to a tasting of Sanders’ signature chocolates alongside the new White Chocolate Sea Salt Caramels, paired with elevated food offerings and interactive experiences featuring the Sanders family characters.
Simultaneously, Sanders® took to the streets with a food truck tour across major cities like NYC, Cincinnati, and Detroit, offering fans free samples of the new Birthday Cake White Chocolate Sea Salt Caramels. This initiative aimed to bring 150 years of indulgence directly to consumers and engage with the community through a mobile tasting experience.
Reflecting on the 150th anniversary celebrations, Jennifer Bauer, Chief Marketing Officer of Second Nature Brands, expressed the company’s commitment to crafting a memorable and indulgent experience for fans. Through a combination of innovative product launches, immersive events, and community engagement initiatives like the food truck tour, Sanders® aims to showcase its craftsmanship, heritage, and evolution in a captivating manner.
Established in 1875, Sanders® has been a beloved name in the world of caramel and chocolate confections, with a reputation for exceptional quality and timeless recipes. As part of Second Nature Brands, Sanders continues to innovate and delight consumers with a diverse portfolio of confectionery products, ensuring that every occasion is made special with Sanders’ delectable treats. For more information and to stay updated on Sanders® offerings, visit SandersCandy.com and follow them on social media for tantalizing updates.
Second Nature Brands, the parent company of Sanders®, is a leader in the snack and treat industry, offering a range of premium brands like Kar’s Nuts, Second Nature Snacks, Sahale Snacks, Brownie Brittle, and Voortman. With a focus on better snacks and treats, Second Nature Brands aims to provide consumers with high-quality, innovative products that cater to diverse tastes and preferences.
In conclusion, Sanders®’ 150th anniversary celebrations encapsulate a journey of craftsmanship, innovation, and community engagement, highlighting the brand’s enduring legacy and commitment to delivering exceptional confectionery experiences. As Sanders® continues to evolve and delight consumers worldwide, its dedication to quality and creativity remains unwavering, setting the stage for another 150 years of sweet success.
🔗 Reddit Discussions
- I just want a hot cross bun. Not a salted caramel hot cross bun. Definitely not a Belgian white chocolate and raspberry hot cross bun.
- (NOT) chicken drumsticks! Made these a while ago. Cookie dough ice cream “meat”. Chili chocolate pirouette “bone”, caramelized white chocolate “skin”, and crunchy feuilletine and corn flakes for the “fried” look.
- I made butterfly pea and blueberry cupcakes filled with blueberry-white chocolate custard. They’re topped with a whipped cream cheese frosting and decorated with salted caramel bonbon suns and royal icing butterflies