The Cheesecake Shop and Make-A-Wish Australia have joined forces to introduce a special treat – unicorn cupcakes. This initiative is part of a fundraising campaign to fulfill the dream of six-year-old Quinn, who is battling leukemia and aspires to “fly with a unicorn.”
The unicorn cupcake, available until November 10, features a white mudcake base filled with colorful sprinkles and a strawberry jam center, topped with piped bubblegum mousse. For every unicorn cupcake sold, The Cheesecake Shop will donate $1 to Make-A-Wish Australia.
In addition to purchasing the cupcakes, customers can also make donation pledges of $2, $5, or $10, with all proceeds directly supporting Make-A-Wish Australia. These pledges will be showcased on a dedicated ‘Wall of Unicorn Belief’ in each store.
This collaboration between The Cheesecake Shop and Make-A-Wish Australia is part of their ongoing partnership to make a positive impact on the lives of sick children and teenagers through various fundraising initiatives.
Scott Bush, CEO of The Cheesecake Shop, highlighted the significance of this campaign, emphasizing that customers can play a role in bringing joy to children facing critical illnesses by enjoying a unicorn cupcake or making a donation in-store.
Make-A-Wish Australia is renowned for granting life-changing wishes to critically ill children every year. This partnership aims to support Quinn’s wish and create moments of happiness for many more children battling serious illnesses.
The unicorn cupcakes have captured the attention of customers eager to contribute to this noble cause. By indulging in these delightful treats or making donations, individuals are not only savoring a sweet experience but also spreading hope and positivity to those in need.
As The Cheesecake Shop and Make-A-Wish Australia continue their joint efforts to make dreams come true, the unicorn cupcakes serve as a symbol of unity and compassion within the community. Through simple acts of kindness, like enjoying a cupcake or extending a helping hand, individuals can make a significant difference in the lives of those facing adversity.
Amidst the challenges faced by children like Quinn, initiatives like the unicorn cupcake campaign offer a glimmer of hope and a reminder that a small gesture of generosity can go a long way in brightening someone’s day.