OGGS, a renowned plant-based baking brand, has recently introduced a delectable treat just in time for the festive season – vegan gingerbread cakes. These gingerbread cakes, a part of OGGS’ “Cruelty-Free Cakes” range, boast a delightful combination of spiced gingerbread sandwich cakes with a luscious vanilla icing. Additionally, OGGS has also unveiled Hot Chocolate and Marshmallow Cupcakes, featuring a soft chocolate sponge topped with a delectable marshmallow-flavored frosting.

Available for purchase in the UK, the Gingerbread Cakes can be found at Sainsbury’s and Ocado, priced at £3.95, while the Hot Chocolate and Marshmallow Cupcakes are stocked at Tesco Express, Sainsbury’s, Waitrose, and Ocado for £2.35. Hannah Carter, the Founder and CEO of OGGS, emphasized the ethical aspect of these new offerings, highlighting that consumers can indulge in these delightful treats guilt-free, ensuring a compassionate holiday season.

The shift towards vegan alternatives in the UK is gaining momentum, with an increasing number of individuals opting for egg-free products due to concerns regarding animal welfare in the egg industry. The intensive breeding of “egg-laying” hens to maximize egg production has detrimental effects on their health, causing issues like osteoporosis and fractures due to calcium deficiency.

OGGS’ product range extends beyond the festive season, featuring an array of vegan delights such as Lemon Loaf Cake, Mini Vanilla Cupcakes, and Mega Caramel Cupcakes. The brand also offers baking essentials like aquafaba and various egg replacement products to cater to the growing demand for cruelty-free options in the market.

As the demand for plant-based alternatives continues to surge, OGGS’ commitment to providing delicious vegan treats underscores a broader shift towards ethical consumption. By offering a delectable range of cruelty-free cakes, OGGS not only meets consumer preferences but also contributes to promoting sustainable and compassionate food choices. This initiative aligns with the evolving consumer consciousness towards ethical and environmentally friendly products, reflecting a positive trajectory in the food industry’s landscape.